![]() ![]() Scope of the mood board: architecture, industrial design, web design, branding and rebranding, photo sessions and videos storyboarding, advertising campaigns, theater, fashion A mood board serves as a starting point for conceptual brainstorming, and in its final form is a source of reference for other creatives from the team.Ī traditional mood board contains: photographs and illustrations, as well as their parts, texts that convey emotions, captions and notes, color palettes, design elements, examples of similar products, and fonts for the purpose of inspiration as well. ![]() What can be placed on the mood board? Typically, a mood board is an emotional and visual reference for further development of the work. Crello, a template-based graphic editor by Depositphotos could also serve as a tool to create your mood board and then present it (choose ‘Presentation’ templates).Īdvertising agencies and design studios usually create custom mood boards with Photoshop or other professional graphic editors so they can pass their work to the client as guidelines for the design and marketing departments. Many of them allow multi-team usage and mood board editing from various devices. These tools are template-based, so using them saves the designer’s time. ![]() However, most designers use digital mood boards that allow remote teamwork and contribution.įor individual purposes, Pinterest is a brilliant tool for creating and managing mood boards.ĭesigners prefer to use more flexible and feature-rich cloud-based platforms, including GoMoodboard, Polyvore, and StudioBinder. This article explains how a designer can use a mood board, how they can get the most out of it, and what is the best strategy for creating a comprehensive mood board for designers.Ī mood board (you can also hear the term ‘moodboard’ or ‘inspiration board’) is the name of a set of visuals that were selected to define the emotional context of a brand or a product.Ī mood board can literally be a board to which designer pins printed pictures, drawings, and other objects (for example, scraps of fabric and dry tree leaves) to translate the vibes of their projects. But if you want to become a designer, you should definitely expand the boundaries of your understanding of this amazing tool to help you with select projects.Ī mood board helps designers to structure their vision for a project, find a common language with the client, and get user feedback long before their product is born. If you have renovated your home, prepared for a wedding, or planned the layout of a garden in front of your porch - a mood board might be a very familiar concept to you. ![]()
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